Corona Virus Impact

As business owners and entrepreneurs it is our responsibility to kickstart the economy when the latest lockdowns end.  Whilst the latest business disruption is devastating to many businesses, it does have the benefit of giving business owners time to plan.

So what is your plan for your business this year?

Does it include marketing and promotion?

Will you be offering deals and special offers?

Have you got follow-up processes in place?

How will you sell off your winter stock if you can’t open for January sales?

Do you have an online shop? If not, should you consider setting one up?

Do your past customers know you can deliver to them?

If you haven’t got a plan in place yet, then put marketing your business and making 2021 your best year ever, top of your list of New Years Resolutions.

With much of the country in lockdown in the run up to Christmas in 2020, how can high street retailers generate Christmas sales this year? Competition from wholly online retailers is immense. The likes of Amazon, Asos and the big retailers have big advertising budgets and have prolific ads on TV and online, so how can local retailers compete?

The answer is to take a leaf out of the ‘big boys’ books.

Advertise, advertise, advertise.  Retailers, you need to let local customers know that you can do click & collect and local deliveries too. Make sure everyone in your local area knows about you.

Use every medium available. Leaflets, local newspapers, local magazines, Facebook ads, local radio ads, NextDoor and local WhatsApp groups.

Get your message out there and keep repeating it.

Lots of people want to support local businesses through the pandemic and will support local retailers if it’s easy for them.  Getting a delivery from a local shop is just as easy as getting a delivery from Amazon.  Your job is to make it just as easy for them to buy from you as it is from the big names.

This is a seriously worrying time for business owners.  How do we keep our businesses afloat?  Will we still have a business left when this is all over.  What the hell do we do?!?

The situation is changing day by day.  The government tell us they will support us and we have to believe that, but we have to be proactive.  We need to seek what help is available and yet we must understand that even the government don’t have all the answers yet.

Digital Devils are setting up a separate Corona Virus Impact website, with the latest information about how to:

  • Keep going as much as possible
  • What to tell your customers and staff
  • How to access government support

Go to www.coronavirusbusinessuk.info for easy access to the information that’s important to businesses.