The importance of reviews

Have you noticed that more and more of the local businesses listed in the Google Local ‘3 Pack’ have 5 star ratings?

Reputation is now one of the key ranking factors for search engines, especially for local ranking (source: The 2016 Local Ranking Criteria Study).  It makes sense, search engines want to promote good businesses not bad ones and having good reviews is an indicator of having a good business.

So if you have a good reputation make sure the search engines know about it.  Ask people to leave you a Google review or a review on an independent review site such as ‘trust pilot’, ‘yelp’ or ‘freeindex’.  Google reviews are particularly important if you are trying to get ranked in the Google Local 3 pack.

Not only that though, all businesses live or die by their reputation and a bad reputation can spread like wildfire, whether deserved or not.  So in these days of constant scrutiny online, it’s a good idea to stay one step ahead and to garner a good reputation and to base your marketing upon it.